The campaign is driven by the understanding that forests play a vital role in absorbing carbon dioxide, regulating temperatures, and providing habitats for wildlife. By involving schools, communities, and corporate partners in tree planting, ASD is fostering a culture of environmental responsibility. The program also aligns with global environmental goals, including the United Nations’ Sustainable Development Goal (SDG) 13: Climate Action, which seeks to combat climate change and its impacts.

One of ASD’s flagship climate programs is the “Plant a Tree for Every Zambian Citizen” campaign. This initiative is a direct response to the increasing threats of deforestation, soil degradation, and climate change that are severely impacting Zambia and the global environment. Through this project, ASD aims to plant millions of trees across the country to restore natural ecosystems, enhance biodiversity, and create carbon sinks that help reduce greenhouse gases.

In line with our environmental sustainability goals, ASD has introduced a unique seedling distribution initiative. We grow tree seedlings schools and some seedlings are distributed to members of the community, encouraging them to plant the trees at their homes. This grassroots approach encourages environmental stewardship and community involvement. To further engage the community, we ask participants to take pictures of their planted trees and share them on social media, raising awareness and inspiring others to take part in the initiative.